Are US Shared Short Codes Being Banned? Here’s What You Need to Know
You might have heard in recent news that shared short codes are being phased out in the United States. AT&T was the first to confirm that shared short codes are being discontinued. Other carriers are yet to offer a clear answer–Verizon acknowledged the action, but has yet to announce any official policy, whereas T-Mobile and Sprint seem to be silent.
Short code users have been left in the dark. But don’t worry! We’re here to break down everything you need to know.
Is this the end of shared short codes?
In short, probably not.
Since the A2P 10 DLC launch , there has been plenty of talk in the industry about the fate of shared short codes. Shared codes are at high risk for spam and can be difficult to regulate fairly for all parties. Still, an outright ban seems unlikely. Already AT&T has shared specific cases in which shared short codes could be exempt, including when used for:
- Emergency notifications
- 2FA / OTP
- Transit Alerts
- Job postings
We don’t yet know what exemption lists might look like from other carriers, but we hope to update in the future when more information becomes available.
Why are shared short codes being phased out?
Shared short codes have always been at risk of being misused. With the introduction of ten digit long code messaging, shared short codes just aren’t worth the risk anymore. Ultimately, the change will be beneficial to businesses as well–individual businesses will no longer have to worry about having their entire short code blocked when one of the many users is abusing it.
So what are your options?
Thankfully, there are a few options for your business moving forward. We’re happy to help you get set up with a service that suits your needs.
As we mentioned before, 10DLC (Ten Digit Long Code) is the newest option on the market. Application-to-Person 10DLC is specifically designed and sanctioned for business messaging , meaning it will likely be the future of A2P SMS.
Dedicated Short Codes are another easy alternative. Though these come at a higher cost than 10DLC or shared short codes, the main benefit is that you’ll still enjoy the convenience of having a quick and easy-to-remember number.
The industry is constantly changing, but that doesn’t mean your business has to get left in the dust. Delta Six Digital is here to help you work through your SMS needs. Contact us today to set up a free consultation.